![]() ![]() Navigational keyword example: Someone who searches “netflix” is likely looking to enter the website and navigate through the site until they find something to watch. Targeting these queries works better if you already have an established brand and get direct traffic. Searchers use keywords with navigational intent to look for a specific website or page. Recommended types of content: How-to guides, tutorials, industry research, listicles, and thought leadership Navigational Intent Informational keyword example: “what is raw dog food” These keywords may include words like “guide,” “tutorial,” “recipe,” or “checklist.” Or question words like “how” and “what.” Informational IntentĪs the name implies, informational keywords suggest users are looking to learn more about a specific topic. Let’s discuss the different types of intent and what content formats pair well with them. There are four basic types of search intent: The content format you choose, the message you convey, and the call to action you include all depend on the search intent of the keyword you’re hoping to rank for. And encourages content creators, SEO writers, and web admins to publish content that adequately answers users’ questions. Google devotes a lot of attention to teaching algorithms to evaluate search intent correctly. Google understands this and shows the user articles and a “People Also Ask” (PAA) section about senior dog food. Search intent refers to a user’s purpose when they search for something.įor example, someone who types in “best dog food for senior dogs” wants to find out more about food for older dogs. Writing Content for SEO: 9 Tips for Doing Content Writing for SEOįollow these tips to write SEO-optimized content that ranks well on Google: Keep reading to learn nine SEO article writing tips that can help you improve your Google rankings. Attracts new audiences who have found the answer to their question in your articleĪnd if you don’t write SEO-friendly content, people may never actually see your page.Gives readers more information to encourage them to make a purchase.Achieves steady organic traffic (traffic coming from search engines).When you approach content creation with SEO writing in mind, you can create content that: ![]() Optimize on-page SEO elements like headers and title tags.Target keywords users are searching for.To increase your chances of ranking higher (i.e., becoming more visible), SEO content writers can: ![]() The SEO ranking process begins with Google crawls or finds webpages.Īnd it ends with your page ranking for keywords-sometimes on page one, sometimes not. Here’s a little SEO lesson (or a refresher for the veterans): If the page is relevant and useful to users, Google will likely rank it. Which Google can use to determine whether your page is relevant to a user’s search query. ![]() It involves using relevant keywords in your content, matching search intent, and structuring your content for readability, among other things.īy writing with these SEO best practices in mind, you can give Google more insight into what your page is about. SEO writing is the process of writing and publishing content with the goal of achieving higher rankings in the search results of search engines like Google. Read on to learn all about SEO writing, plus nine SEO content writing tips to help you rank higher on Google. Which you can create using SEO writing best practices. There’s no one correct way to create content.īut you can rank better with SEO-friendly content. ![]()
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